Osim Lai Brand Identity
Loading...
I developed a comprehensive brand identity for Osim Lai, a lifestyle company focused on wellness and modern living. The project involved creating a distinctive visual identity that would stand out in the competitive wellness market while conveying sophistication and approachability.
The brand identity system I created encompasses logo design, color palette development, typography selection, and brand guidelines that ensure consistent application across all touchpoints.
Brand Strategy
I began by researching the wellness and lifestyle market to understand current trends and identify opportunities for differentiation. Through stakeholder interviews and competitive analysis, I developed a brand positioning strategy that emphasized authenticity, wellness, and modern sophistication.
Visual Identity
The logo design features clean, minimalist typography with subtle organic elements that reflect the brand's wellness focus. I selected a sophisticated color palette combining earthy tones with modern accents to create a balanced, contemporary feel that appeals to the target demographic.
Brand Guidelines
I created comprehensive brand guidelines documenting proper logo usage, color specifications, typography rules, and application examples. These guidelines ensure consistent brand presentation across all media and provide clear direction for future brand extensions.
Applications
The brand identity was applied across various touchpoints including business cards, letterhead, packaging design, social media templates, and website elements. Each application maintains brand consistency while being optimized for its specific use case.
Project Gallery
